Top-3 Google Maps · ROI Breakdown

What top-3 rankings are worth to Back to Balance Acupuncture.

A transparent, editable model. Adjust any number on this page in real time — the totals recalculate live. All assumptions and sources are shown below.

Prepared for

Back to Balance Acupuncture

Santa Clarita, CA

Package 1

Community Plan · 5-mile radius

Local

incremental new-patient revenue / month

New patients / mo

Annualized

Recommended retainer

$ / mo

Editable · 0% of new revenue ·

0× ROI

Package 2 · Recommended

City Plan · 10-mile radius

1.4× reach

incremental new-patient revenue / month

New patients / mo

Annualized

Recommended retainer

$ / mo

Editable · 0% of new revenue ·

0× ROI

Assumptions

These are the conservative industry defaults. Adjust any of them and watch the totals update.

Map-pack top-3 CTR

BrightLocal 2024

Your share of top-3

1 of 3 listings

Search → patient

Acupuncture / LocalIQ benchmarks

10-mi reach scaler

~330K vs ~170K pop

Retainer (% of MRR)

Local SEO norm 8–15%

▾ Show the math

new_patients = monthly_searches × radius_scaler × map_pack_CTR × your_share × search_to_patient
revenue = new_patients × $/session (first visit only — no follow-up sessions, no treatment series)
recommended_retainer = total_incremental_MRR × retainer_%
ROI_multiple = total_incremental_MRR ÷ recommended_retainer

Keyword-by-keyword breakdown

Toggle "Already top-3" on any row you're already ranking for in the 5-mile zone — those will be excluded from the incremental totals. Edit volumes and $/session to match your real numbers.

Editable

Keyword	Already top-3 (in 5 mi)	Monthly searches	$ / session	Patients / mo (5 mi)	Patients / mo (10 mi)	Revenue / mo (5 mi)	Revenue / mo (10 mi)
Incremental totals (excludes already-ranking keywords)				0	0	$0	$0

Side-by-side package comparison

All numbers below exclude keywords where you're already ranking top 3 — this is purely the lift you'd gain.

Community Plan · 5 mi

City Plan · 10 mi

New patients / month

Gross revenue / month

Annualized revenue

Recommended monthly retainer

ROI multiple

0×

Days of new revenue to cover our fee

— days

The real ROI is treatment series and ongoing wellness patients.

The numbers above count one session per new patient. That's not how acupuncture actually works — almost every treatment plan is a multi-session protocol, and many patients transition into long-term maintenance once their initial issue resolves. Here's what the math looks like with real patient behavior:

One pain-treatment patient

8-session protocol

$150 initial + 7 × $90 follow-ups = $780 per patient over 8–12 weeks. Many transition into monthly maintenance once their pain resolves.

One ongoing wellness patient

monthly maintenance

After the initial series, patients return monthly for wellness, stress, or seasonal care: $90 × 12 = $1,080/year per regular. They also refer friends.

One microneedling client

premium cosmetic series

Microneedling typically runs as a 4–6 session series at ~$300/session = $1,200–1,800 per client. Many rebook annually for maintenance — a high-margin recurring revenue stream.

The calculator above is the floor — first session only. Acupuncture is a series-based and relationship-based practice; the math compounds dramatically once you factor in protocol completion, wellness maintenance, and word-of-mouth referrals from satisfied patients.

How this compares to Google Ads

You have another way to reach these same searchers: paid Google Ads. Here's an honest side-by-side at the same monthly investment — using an industry-average return on ad spend, not optimistic numbers. We don't sell Google Ads; this is here so you can see your options clearly.

Industry-average Google Ads ROAS

: 1

Revenue per $1 of ad spend. Industry average runs 2:1–4:1 (WordStream, Nielsen, Databox surveys). Default 3:1 sits at the favorable end of that range. Editable.

Community Plan · 5 mi

City Plan · 10 mi

Monthly investment

Revenue — this plan (organic top-3)

Revenue — same spend on Google Ads

Return per $1 — this plan

0×

Return per $1 — Google Ads

0×

The honest caveats — read these both ways

Google Ads is faster to start. Paid ads can drive traffic the day they're switched on. Organic rankings take time to build — though in your case, that work is already done.
Google Ads stops the day you stop paying. It's rented traffic. Organic rankings are an owned asset that keeps working between payments — though they do slip without ongoing maintenance.
ROAS varies enormously by campaign quality. The industry average assumes competent management. Plenty of accounts underperform it; well-optimized accounts can beat it.
The two channels work differently. Ad spend buys clicks directly; the SEO retainer maintains an asset that generates clicks. Same dollar amount, different mechanics — that's why the per-dollar returns differ.

Where these numbers come from

Map-pack top-3 click-through rate (26%): BrightLocal Local Consumer Search Behavior Study 2024 + Whitespark Local Search Ranking Factors. Top map-pack position alone gets ~17% of clicks, positions 2 and 3 get ~5% and ~4%.
Search-to-patient conversion (6%): Acupuncture industry data and LocalIQ benchmarks for licensed healthcare practitioners. Acupuncture patients run 4–8% on inbound local search — they're highly motivated (specific pain, fertility, or wellness needs) but typically comparison-shop and check insurance coverage before booking.
5-mile vs 10-mile reach (1× vs 1.4×): Calculated from your clinic at 23560 Lyons Ave, Santa Clarita (91321 / Newhall area). 5-mile radius (~170K residents): most of Santa Clarita (Newhall, Valencia, Saugus, Canyon Country) + Stevenson Ranch. 10-mile radius (~330K residents): all of Santa Clarita + Stevenson Ranch + Castaic + Val Verde + parts of northern San Fernando Valley (Sylmar, Granada Hills). The multiplier here is significantly smaller than urban OC markets (vs 1.9–2.4× typical) because Santa Clarita is geographically isolated — surrounded by mountains and open land on most sides, the 10-mile circle adds limited additional population. Raw population ratio ≈ 1.9×; de-rated to 1.4× because Google Maps weights proximity heavily.
Per-session revenue is single-visit only and intentionally conservative. Standard acupuncture sessions priced at $130 (initial visit, which is typically how new search-driven patients book); cupping standalone at $90; fertility acupuncture at $150 (specialty); microneedling at $300 (cosmetic, higher ticket). These count one session per new patient — no follow-ups, no treatment protocols, no series pricing. Real per-patient revenue compounds dramatically with retention (see callout above): pain protocols typically run 6–12 sessions, fertility 12–24, microneedling 4–6.
Retainer percentage (10%): Local SEO retainer industry norm runs 8–15% of incremental MRR (Search Engine Journal, LocalIQ).

Every input on this page is editable — swap in your own real numbers and the totals will recalculate live.